Maintaining an Audience For Your Blog
It’s easy to get traffic to your blog but it’s definitely not easy to keep readers from coming back. Here are some tips:
- Write short entries (something I’m not too good at) or use paragraph breaks if you have to write a lot. Nothing is more intimidating than one long paragraph jumbled all together and unless I’m reading my Terry Brooks books, I don’t want to be reading a novel of your blog.
Everyone loves looking at pictures but but don’t overwhelm the reader with too many. Show a couple and upload the rest somewhere else like Flickr . Choose pictures that are relevant to your entry but try to avoid using boring stock photography that everyone has seen before or open up Photoshop and compile an original and interesting collage instead. This also helps with breaking up text if you tend to write long ones like I do. Example: Image on the right is totally relevant to this entry.- List-style blog entries. Everyone loves lists because they are easy to read.
- I’ve said this before but this is one of the reasons why I return to a lot blogs— HUMOR AND A BIT OF SARCASM GOES A LONG WAY.
- If you hardly update or if you just don’t spend a lot of time on you blog, don’t stick a gazillion advertisements and paid posts all over the place because it’s gets obvious when making money is your only objective and not the quality of your blog. Instead use your blog as a vessel to other projects so you can maintain quality and promote yourself at the same time. If you already have an established audience for your blog, use it to spread the word.
- If you care about traffic and statistics (and if you lead a boring life like me), at least write some interesting and engaging entries. You may run a “personal” blog but face it, no one really wants to read about your day-to-day activities in every single post. I remember finding my little sister’s diary when I was little and every entry began with a “today I woke up and brushed my teeth…”and fortunately for her, I stopped reading it because it made me fall asleep. The term “personal” blog is very vague which gives you a chance to write about any topic you want under the sun and you’ll eventually find out what your readers are coming back for; then write more of that. I use to think I didn’t care about traffic but I’ve come to realize that I was in denial all those years. I think that most bloggers are narcissistic; we blog because we want people to read therefore we care about traffic. I don’t want my blog to ever become as big as say, Dooce’s(imagine the pressure!) but I want enough readers because it motivates me to write which I do have now.BUT if you are 100% sure you don’t care, then go ahead and write about what kind of toothpaste you used this morning.


Clutter is overwhelming and intimidating. When I visit blogs with 2-3 sidebars filled with content, links, advertisements and everything you can imagine, I tend to get overwhelmed and end up leaving because I don’t have time to dig through that mess! Note, the culprits are usually design/tech/business/etc. blogs. The key is to use keywords, list main/popular categories, the top blogs in your blogroll and then put everything else on a separate page. I know you want the visitor to see all you have to offer [and all the ads you want them to click] but don’t scare them away by showing them too much! Tease them and they’ll come crawling back for more. That sounded dirty, didn’t it? But whatever, when Big Bird says it’s true, then it’s true.











